Our client was an online service provider setting up an innovative new business across New Zealand and Australia.
A key part of their business model was understanding how much to invest in Marketing – and more importantly – where to invest that money to maximise their chances of success.
We built a marketing strategy for the business – and then modelled an expected ROI against industry standards and their own early stage data (as well as our own historic data points from other marketing programmes) – and built an attribution model to help them target their spending for maximum benefit.
We focused on a digital only strategy – supported with a strong brand proposition, clear targeting, defined goals and very specific measures of success.
The model helped the investors and management plan their cashflow and make sure their marketing efforts were extremely well targeted and their money spent was maximised.
