For the first time - Strategy Lab is making its extensive experience in strategy and marketing available through a series of publicly available workshops and seminars
With the expert help of our team we can work with you to create meaningful and effective business and marketing plans in just one day.
Marketing Plan workshop
Our Marketing Plan workshop takes you through a defined process to clearly and articulately identify your value proposition, the customer problem you are solving and how you go about solving that problem.
We take an in-depth look at what makes your value proposition Unique, Believable and Relevant.
We look to understand why a customer would choose you over their other options. We also clearly define your audience(s) – and define your key messages to those audiences.
Once we know who you need to connect with, and what messages to connect them to, we can create a plan on how to reach those audiences (including media options).
Understanding KPI,s, targets, budgets and evaluating performance are key components of your plan – and your ability to measure success.
This is all pulled together into a comprehensive marketing plan – ready to be put into action.
Our workshop provides the templates – but more importantly the expert guidance on how to understand your business and your strategy to make sure you can optimise your performance and chances of success.